Channel management and product design with consumers' probabilistic choices
Wenbo Cai and Ying-Ju Chen
| Year of publication: |
1-15 February 2017
|
|---|---|
| Authors: | Cai, Wenbo ; Chen, Ying-Ju |
| Published in: |
International journal of production research. - London : Taylor & Francis, ISSN 0020-7543, ZDB-ID 160477-6. - Vol. 55.2017, 3/4 (1/15.2.), p. 904-923
|
| Subject: | channel management | product design | pricing | game theory | quantal-response | Produktgestaltung | Product design | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2016.1223377 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011612855