Chapter 1 Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation
| Year of publication: |
2022
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|---|---|
| Authors: | Foroudi, Pantea ; Nguyen, Bang ; Melewar, T.C. |
| Published in: |
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation. - Bingley, U.K : Emerald Publishing Limited, ISBN 978-1-80071-897-5. - 2022, p. 3-8
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| Subject: | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Stakeholder | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Reputation |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-897-520221003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015393410