Chapter 1 Picking at an Old Scab in a New Era: Public Relations and Human Resources Boundary Spanning for a Socially Responsible and Sustainable World

The time is right for renewed and updated attention to the relationship between public relations (PR) and human resources (HR) departments in the context of corporate social responsibility (CSR) and sustainability. For too long, conflict between the two practice areas has obscured opportunities for collaboration which benefits organizations and stakeholders. This chapter offers theoretical underpinnings for examining an interdepartmental, cross-unit working relationship between HR and PR – and advances a vision for why it is needed now.

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Year of publication:	2017
Authors:	Pompper, Donnalyn
Published in:	Corporate social responsibility, sustainability and ethical public relations : strengthening synergies with human resources. - Bingley, England : Emerald Publishing Limited, ISBN 978-1-78714-585-6. - 2017, p. 1-33
Subject:	Öffentlichkeitsarbeit \| Public relations \| Corporate Social Responsibility \| Corporate social responsibility \| Welt \| World \| Humanressourcen \| Human resources

Type of publication:	Article
Language:	English
Other identifiers:	10.1108/978-1-78714-585-620181001 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015363681