Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study
| Year of publication: |
2010
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|---|---|
| Authors: | Sarin, Shikhar ; Sego, Trina ; Kohli, Ajay ; Challagalla, Goutam |
| Published in: |
The journal of personal selling & sales management. - Hartland, Wis : Pi Sigma Epsilon, ISSN 0885-3134, ZDB-ID 9011523. - Vol. 30.2010, 2 (1.4.), p. 143-157
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