Characterizing visitor engagement behavior at large-scale events : activity sequence clustering and ranking using GPS tracking data
Hoseb Abkarian, Divyakant Tahlyan, Hani Mahmassani, Karen Smilowitz
| Year of publication: |
2022
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|---|---|
| Authors: | Abkarian, Hoseb ; Tahlyan, Divyakant ; Mahmassani, Hani S. ; Smilowitz, Karen |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 88.2022, p. 1-20
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| Subject: | Activity participation behavior | Aerial photos | GPS data | Market segmentation | Planned special events | Sequence clustering | Regionales Cluster | Regional cluster | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Navigationssystem | Navigation system | Marktsegmentierung | Event-Marketing | Event marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2021.104421 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194421