Charting research on international luxury marketing : where are we now and where should we go next?
Year of publication: |
2022
|
---|---|
Authors: | Veloutsou, Cleopatra ; Christodoulides, George ; Guzman, Francisco |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 2, p. 371-394
|
Subject: | Bibliometric analysis | International marketing | Luxury | Luxury branding | Luxury marketing | Network analysis | Luxusgüter | Luxury goods | Bibliometrie | Bibliometrics | Internationales Marketing | Konsumentenverhalten | Consumer behaviour | Welt | World |
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