Chatbots als Instrument zur Reduzierung von Consumer Confusion und Produktcommoditisierung
Year of publication: |
2022
|
---|---|
Authors: | Sepúlveda Simon, Fernanda Rayen |
Other Persons: | Enke, Margit (degree supervisor) ; Wagner, Udo (degree supervisor) |
Institutions: | Technische Universität Bergakademie Freiberg (degree granting) |
Publisher: |
Freiberg |
Subject: | Produktmanagement | Product management | Markentreue | Brand loyalty | Konsumentenverhalten | Consumer behaviour | Computerunterstützte Kommunikation | Computer mediated communication | Produkt | Verbraucherverhalten | Chatbot |
Description of contents: | Table of Contents [gbv.de] |
Extent: | IX, 263, Seite CCLXV-CCCV Diagramme |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
Language: | German |
Thesis: | Dissertation, Technische Universität Bergakademie Freiberg, 2022 |
Notes: | Literaturverzeichnis: Blatt CCLXV-CCCIV Tag der Verleihung: 13. Dezember 2022 |
Source: | ECONIS - Online Catalogue of the ZBW |
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Harlie, M., (2021)
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Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek, (2010)
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Consumer evaluations of hybrid products
Rajagopal, Priyali, (2009)
- More ...
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Measuring product commoditization : scale development
Wagner, Udo, (2023)
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Sepúlveda Simon, Fernanda Rayen, (2023)
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Freiberger Forschungshefte / D
(1952)
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