Measuring product commoditization : scale development
by Udo Wagner, Fernanda Sepúlveda Simon, and Margit Enke
| Year of publication: |
2023
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|---|---|
| Authors: | Wagner, Udo ; Sepúlveda Simon, Fernanda Rayen ; Enke, Margit |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 45.2023, 4, p. 3-13
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| Subject: | Commoditization | Scale development | Validity assessment | Messung | Measurement | Skalenertrag | Returns to scale | Produktivität | Productivity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014437778