ChatGPT-powered chatbot as a green evangelist : an innovative path toward sustainable consumerism in e-commerce
Muhammad Waqas Sadiq, Muhammad Waheed Akhtar, Chunhui Huo and Salman Zulfiqar
| Year of publication: |
2024
|
|---|---|
| Authors: | Sadiq, Muhammad Waqas ; Akhtar, Muhammad Waheed ; Huo, Chunhui ; Zulfiqar, Salman |
| Subject: | brand credibility | CGGE | consumer equilibrium | green purchase intentions | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Electronic Commerce | E-commerce | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Öko-Marketing | Green marketing | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2023.2278463 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014551089