Children's influence on their mothers' preferences : a new approach
Year of publication: |
1986
|
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Authors: | Böcker, Franz |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 3.1986, 1, p. 39-52
|
Subject: | Konsumentenverhalten | Consumer behaviour | Mütter | Mothers |
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