Children's response to co-branded products : the facilitating role of fit
Year of publication: |
2014
|
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Authors: | Charry, Karine ; Demoulin, Nathalie T. M. |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 11/12, p. 1032-1052
|
Subject: | Children | Fit | Market expansion | Co-branding | Brand alliance | Markenführung | Brand management | Kinder | Strategische Allianz | Strategic alliance | Marketingkooperation | Marketing cooperation |
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