Chinese consumer attitude and purchase intent towards green products
Year of publication: |
2014
|
---|---|
Authors: | Tang, Yiming ; Wang, Xiucun ; Lu, Pingping |
Published in: |
Asia-Pacific journal of business administration. - Bingley : Emerald, ISSN 1757-4323, ZDB-ID 2509201-7. - Vol. 6.2014, 2, p. 84-96
|
Subject: | Marketing | Asia-Pacific | Konsumentenverhalten | Consumer behaviour | China | Asiatisch-pazifischer Raum | Asia-Pacific region | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product |
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