Choice bolstering changes attribute importance and affects future choices
Martin R. Zemborain, Gita Venkataramani Johar, Anne L. Roggeveen, Asim Ansari
| Year of publication: |
2024
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|---|---|
| Authors: | Zemborain, Martin R. ; Johar, Gita Venkataramani ; Roggeveen, Anne L. ; Ansari, Asim |
| Published in: |
Journal of behavioral decision making. - New York, NY [u.a.] : Wiley, ISSN 1099-0771, ZDB-ID 1477211-5. - Vol. 37.2024, 4, Art.-No. e2401, p. 1-23
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| Subject: | attribute preference formation | bolstering | choice justification | consumer preferences | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Entscheidung | Decision | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenpräferenzen | Consumer preferences | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bdm.2401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015154623