Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Year of publication: |
1988
|
---|---|
Authors: | Lynch, John G. |
Other Persons: | Marmorstein, Howard (contributor) ; Weigold, Michael F. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 15.1988, 2, p. 169-184
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Markenartikel | Brand |
-
Pagan, Natália Munari, (2024)
-
Boyland, Emma J., (2015)
-
Aslan, Ramazan, (2022)
- More ...
-
Lynch, John G., (1999)
-
Mitra, Anusree, (1995)
-
The measurement and encouragement of telephone service quality
Berg, Sanford V., (1992)
- More ...