Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations.
| Year of publication: |
1988
|
|---|---|
| Authors: | Lynch Jr., John G ; Marmorstein, Howard ; Weigold, Michael F |
| Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 15.1988, 2, p. 169-84
|
| Publisher: |
University of Chicago Press |