Churn-Management im B2B-Kontext : Eine empirische Analyse unter Berücksichtigung von hierarchischen Kundenstrukturen und heterogenem Kundenverhalten

von Tim Tecklenburg

Konzeptionelle Grundlagen des Churn-Managements im B2B-Kontext -- Methodische Grundlagen zur Erklärung des Churn-Verhaltens im B2B-Kontext -- Empirische Untersuchung des Churn-Verhaltens im B2B-Kontext -- Schlussbetrachtung und Ausblick.

Year of publication:	2008
Authors:	Tecklenburg, Tim
Publisher:	Wiesbaden : Gabler
Subject:	churn management \| Lieferantenmanagement \| Supplier relationship management \| Kundenwert \| Customer value \| Unternehmen \| Kundentreue \| Kundenmanagement \| Business-to-Business-Marketing
Description of contents:	Table of Contents [d-nb.info] ; Description [swbplus.bsz-bw.de]

Online Resource

Check full text access |

More access options

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10013516814

A service of the