Circular vs. angular servicescape : "shaping" customer response to a fast service encounter pace
Year of publication: |
August 2018
|
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Authors: | Liu, Qing ; Bogicevic, Vanja ; Mattila, Anna S. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 89.2018, p. 47-56
|
Subject: | Sensory marketing | Consumer behavior | Servicescape | Shapes | Warmth | Competence | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Gastronomie | Restaurant industry |
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