CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
vorgelegt von Hongqing Sun
| Year of publication: |
2010
|
|---|---|
| Authors: | Sun, Hongqing |
| Subject: | customer knowledge management | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Wissensmanagement | Knowledge management | Erfolgsfaktor | Success factor | Theorie | Theory |
| Extent: | Online-Ressource (PDF-Datei: XV, 190 S., 3,9 MB) Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Berlin, Techn. Univ., Diss., 2010 |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10008825050