Clarifications on the design of customer comment cards : question type, question wording, and writing space
Kenneth R. Bartkus; Robert Mills and David Olsen
| Year of publication: |
2015
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|---|---|
| Authors: | Bartkus, Kenneth R. ; Mills, Robert ; Olsen, David |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 1/2, p. 216-228
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| Subject: | comment cards | customer feedback | writing space | double-barreled questions | restaurants | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Gastronomie | Restaurant industry | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526362