Clear, conspicuous, and concise : disclosures and Twitter word-of-mouth

Janée N. Burkhalter; Natalie T. Wood; Stephanie A. Tryce

Year of publication:	2014
Authors:	Burkhalter, Janée N. ; Wood, Natalie T. ; Tryce, Stephanie A.
Published in:	Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 3, p. 319-328
Subject:	Word-of-mouth (WOM) \| Social media \| Federal Trade Commission (FTC) \| Twitter \| Disclosure \| Celebrities \| Social Web \| Social web \| Virales Marketing \| Viral marketing \| Unternehmenspublizität \| Corporate disclosure \| Verbraucherschutz \| Consumer protection

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