Cluster analysis : an example analysis on personality and dysfunctional customer behaviour
Malcolm J. Beynon; Kate L. Daunt
| Year of publication: |
2013
|
|---|---|
| Authors: | Beynon, Malcolm J. ; Daunt, Kate L. |
| Published in: |
Quantitative modelling in marketing and management. - Hackensack, NJ [u.a.] : World Scientific, ISBN 978-981-4407-71-7. - 2013, p. 359-378
|
| Subject: | Marketing | Clusteranalyse | Cluster analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009681194