Cluster analysis versus Q-type factor analysis as a disaggregation method in hybrid conjoint modeling : an empirical investigation
Ishmael P. Akaah
| Year of publication: |
1988
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|---|---|
| Authors: | Akaah, Ishmael P. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 16.1988, 2, p. 11-18
|
| Subject: | Clusteranalyse | Cluster analysis | Marktforschung | Market research | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001062772