Clustering attitudes and behaviors of high/ low involvement grocery shopper
Year of publication: |
2019
|
---|---|
Authors: | Conlin, Ronald ; Labban, Alice |
Subject: | Cluster Analysis | Digital Marketing | Grocery Shopping | Involvement | Retailing | Konsumentenverhalten | Consumer behaviour | Clusteranalyse | Cluster analysis | Lebensmitteleinzelhandel | Food retailing | Lebensmittelhandel | Food trade | Online-Handel | Online retailing | Regionales Cluster | Regional cluster |
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