Co-branding
Year of publication: |
2014
|
---|---|
Authors: | Blackett, Tom |
Published in: |
The definitive book of branding. - Los Angeles [u.a.] : Response Business Books, SAGE Publications India Pvt Ltd, ISBN 81-321-1773-5. - 2014, p. 275-295
|
Subject: | Markenführung | Brand management | Marketingkooperation | Marketing cooperation |
-
Meffert, Heribert, (1984)
-
Feige, Stephan, (1996)
-
Tajeddini, Kayhan, (2015)
- More ...
-
Co-branding : the science of alliance
Blackett, Tom, (1999)
-
Blackett, Tom, (2004)
-
Blackett, Tom, (2009)
- More ...