Co-creating a CSR strategy with customers to delivere greater value
Ingrid M. O'Brien, Wade Jarvis, Geoffrey Soutar, and Robyn Ouschan
| Year of publication: |
[2018]
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|---|---|
| Authors: | O'Brien, Ingrid M. ; Jarvis, Wade ; Soutar, Geoffrey N. ; Ouschan, Robyn |
| Published in: |
Disciplining the undisciplined? : perspectives from business, society and politics on responsible citizenship, corporate social responsibility and sustainability. - Cham : Springer, ISBN 978-3-319-71448-6. - 2018, p. 89-107
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| Subject: | Corporate Social Responsibility | Corporate social responsibility | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Stakeholder | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-71449-3_6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011810081