Customer engagement in CSR : a utility theory model with moderating variables
Wade Jarvis, Robyn Ouschan, Henry J. Burton, Geoffrey Soutar, Ingrid M. O'Brien
| Year of publication: |
2017
|
|---|---|
| Authors: | Jarvis, Wade ; Ouschan, Robyn ; Burton, Henry J. ; Soutar, Geoffrey N. ; O'Brien, Ingrid M. |
| Published in: |
Journal of service theory and practice : JSTP. - Bingley : Emerald, ISSN 2055-6225, ZDB-ID 2819789-6. - Vol. 27.2017, 4, p. 833-853
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| Subject: | CSR | Customer engagement | Customer loyalty | Customer citizenship behaviour | CSR in sport | CSR preference | Corporate Social Responsibility | Corporate social responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-04-2016-0081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011730640