Co-creating a wine : a dyadic approach to consumer experiental value and SME value creation
Karine Garcia, Philippe Aurier and Angélique Rodhain
| Year of publication: |
2019
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|---|---|
| Authors: | Garcia, Karine ; Aurier, Philippe ; Rodhain, Angélique |
| Published in: |
International journal of entrepreneurship and small business. - Olney, Bucks : Inderscience, ISSN 1476-1297, ZDB-ID 2167952-6. - Vol. 36.2019, 3, p. 274-291
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| Subject: | co-creation process | value | innovation | relationships | wine | SME | collective | experiential value | consumer ethical value | KMU | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Wein | Wine | Kundenwert | Customer value | Weinbau | Wine industry | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012058220