Consumer-to-consumer value within social networks
Susan Stewart Loane (Macquarie University, Australia), Cynthia M. Webster (Macquarie University, Australia)
| Year of publication: |
2014
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|---|---|
| Authors: | Loane, Susan Stewart ; Webster, Cynthia M. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 4, p. 447-462
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| Subject: | Co-created value | Perceived value | Consumer value | Value typology | Social network | Soziales Netzwerk | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Soziale Werte | Social values | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934714X14185702841442 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011445025