Co-creating unique value with customers
| Year of publication: |
2004
|
|---|---|
| Authors: | Prahalad, C.K. ; Ramaswamy, Venkat |
| Published in: |
Planning review : a publ. of The Planning Forum, The International Society for Planning and Strategic Management. - Duxbury, Mass., ISSN 0094-064X, ZDB-ID 1932044. - Vol. 32.2004, 3, p. 4-9
|