Co-creating value in hotels using mobile devices : a conceptual model with empirical validation
Year of publication: |
2016
|
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Authors: | Morosan, Cristian ; DeFranco, Agnes |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 52.2016, p. 131-142
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Subject: | Service-dominant logic | Value co-creation | Novelty seeking | Habit | Mobile commerce | Service-Dominant Logic | Kundenintegration | Customer integration | Mobile Business | Mobile business | Betriebliche Wertschöpfung | Value creation | Hotellerie | Hotel industry | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Marketingtheorie | Marketing theory |
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