Co-creation and service recovery process communication : effects on satisfaction, repurchase intentions, and word of mouth

Rodolfo Vázquez-Casielles, Víctor Iglesias, Concepción Varela-Neira

Year of publication:	June 2017
Authors:	Vázquez Casielles, Rodolfo ; Iglesias Argüelles, Víctor ; Varela Neira, Concepción
Subject:	Service recovery process \| Repurchase intentions \| Word of mouth \| Co-creation \| Service recovery process communication \| Virales Marketing \| Viral marketing \| Kundenzufriedenheit \| Customer satisfaction \| Beschwerdemanagement \| Complaint management \| Dienstleistungsqualität \| Service quality \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration \| Dienstleistungsmarketing \| Services marketing \| Kommunikation \| Communication

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s11628-016-0311-8 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011732372