Co-creation of value proposition: Stakeholders co-creating value propositions of goods and services
Stefan Vorbach, Christiana Müller, and Elisabeth Poandl
| Year of publication: |
[2019]
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|---|---|
| Authors: | Vorbach, Stefan ; Müller, Christiana ; Poandl, Elisabeth |
| Published in: |
Co-creation : reshaping business and society in the era of bottom-up Economics. - Cham, Switzerland : Springer, ISBN 978-3-319-97787-4. - 2019, p. 51-62
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| Subject: | Stakeholder | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kundenwert | Customer value | Service-Dominant Logic | Service-dominant logic | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011942936