Co-op supply chains with a local media company : models and analysis
Qinglong Gou, Jing Shao, Xin Wang, Lili Yu
| Year of publication: |
2020
|
|---|---|
| Authors: | Gou, Qinglong ; Shao, Jing ; Wang, Xin ; Yu, Lili |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 136.2020, p. 1-19
|
| Subject: | Cooperative advertising program | In-store advertising | Local media advertising | Participation rate | Stackelberg game | Lieferkette | Supply chain | Werbung | Advertising | Spieltheorie | Game theory | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2020.101893 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012233633