Co-production of the car as a ‘service': involving customers in the value chain

This article is dealing with a possible scenario for the future of the automobile thanks to the shift from an artefact vision to a services vision by which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative but is challenging the supposedly stabilised relationship between the OEMs and their ultimate clients.

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Year of publication:	2006
Authors:	Ansart, Sandrine ; Chanaron, Jean-Jacques ; Duymedjian, Raffi
Institutions:	HAL
Subject:	Automobile \| Customers \| Co-makership \| Service \| Value chain

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Extent:	application/pdf
Series:	Post-Print.
Type of publication:	Book / Working Paper
Notes:	View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00135705 Published, International Journal of Automotive Technology and Management, 2006, 6, 1, 45
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010549096