Co-viewing experience in video websites : the effect of social presence on e-loyalty
Jiaming Fang, Lei Chen, Chao Wen, and Victor R. Prybutok
| Year of publication: |
2018
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|---|---|
| Authors: | Fang, Jiaming ; Chen, Lei ; Wen, Chao ; Prybutok, Victor R. |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 22.2018, 3, p. 446-476
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| Subject: | Co-creation | DanMu comments | e-loyalty | group identification | immersive experience | social presence | S-O-R framework | video websites | Website | Social Web | Social web | Experiment | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2018.1462929 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011884555