Cocreating transformative value propositions with customers experiencing vulnerability during humanitarian crises

Andrew S. Gallan, Anu Helkkula

Year of publication:	2022
Authors:	Gallan, Andrew S. ; Helkkula, Anu
Subject:	Customer vulnerability \| Humanitarian crises \| Service dominant logic \| Service ecosystems \| Service innovation archetypes \| Social determinants of health \| Transformative service research \| Transformative value propositions \| Humanitäre Hilfe \| Humanitarian aid \| Dienstleistung \| Services \| Beziehungsmarketing \| Relationship marketing \| Konsumentenverhalten \| Consumer behaviour \| Service-Dominant Logic \| Service-dominant logic \| Kundenzufriedenheit \| Customer satisfaction \| Betriebliche Wertschöpfung \| Value creation

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1007/s13162-022-00223-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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