Cognitive dissonance as an effect of indulging on credit
Anurag Dugar, Mani Shreshtha, Rishabh Jain
| Year of publication: |
December 2014
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|---|---|
| Authors: | Dugar, Anurag ; Shreshtha, Mani ; Jain, Rishabh |
| Published in: |
Paradigm : the journal of Institute of Management Technology. - Ghaziabad : IMT, ISSN 0971-8907, ZDB-ID 1420854-4. - Vol. 18.2014, 2, p. 155-166
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| Subject: | Credit cards | brands | oversprending | cognitive dissonance | effect of culture | Kognition | Cognition | Kreditkarte | Credit card | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0971890714558705 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011759691