Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions.

Marketing research : a problem solving approach

Sudman, Seymour, (1998)

1996 AMA Winter Educators' Conference

Blair, Edward, (1996)

Why Brands Grow - Which strategy is most important in driving market shares up or down over the long haul? Is it penetration, loyalty among buyers, or price? This study shows that the best strategy, by far, is to combine strong penetration with strong loyalty.

Baldinger, Allan L., (2002)