Marketing research : a problem solving approach
Seymour Sudman ; Edward Blair
| Year of publication: |
1998
|
|---|---|
| Authors: | Sudman, Seymour ; Blair, Edward |
| Publisher: |
Boston [u.a.] : McGraw-Hill |
| Subject: | Marketingforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XLI, 737 S. : Ill., graph. Darst. 1 Diskette (9 cm) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-913670-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004371325