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Essays on capital markets research in accounting
Kapons, Martin, (2021)
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R., (2019)
Pricing with samples
Allouah, Amine, (2022)
Resistence to advertising and immunization against television commercials : a multivariate analysis
Hornik, Jacob, (1972)
Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob, (1989)
Resistance to advertising and immunization against television commercials : a multivariate analysis