Cohort segmentation: An exploration of its validity
| Year of publication: |
2003
|
|---|---|
| Authors: | Noble, Stephanie M. ; Schewe, Charles D. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 56.2003, 12, p. 979-987
|
| Publisher: |
Elsevier |