Cohort segmentation - An exploration of its validity
| Year of publication: |
2003
|
|---|---|
| Authors: | Noble, Stephanie M. ; Schewe, Charles D. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 56.2003, 12, p. 979-988
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