Coincidental brand origins influence persuasion based on need for cognition

Yimin Cheng and Davide Christian Orazi

Year of publication:	2024
Authors:	Cheng, Yimin ; Orazi, Davide Christian
Subject:	Brand origin \| Coincidence \| Information processing \| Marketing communications \| Need for cognition \| Kognition \| Cognition \| Markenführung \| Brand management \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Werbewirkung \| Advertising effects \| Marketingmanagement \| Marketing management \| Herkunftsbezeichnung \| Designation of origin \| Informationsverhalten \| Information behaviour

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014466301

A service of the