Coins are cold and cards are caring : the effect of pregiving incentives on charity perceptions, relationship norms, and donation behavior
Bingqing (Miranda) Yin, Yexin Jessica Li, and Surendra Singh
| Year of publication: |
2020
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| Authors: | Yin, Bingqing Miranda ; Li, Yexin Jessica ; Singh, Surendra N. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 6, p. 57-73
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| Subject: | communal and exchange norms | donation behavior | donation incentives | field experiments | nonprofit marketing | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Nonprofit-Organisation | Nonprofit organization | Anreiz | Incentives | Wohltätigkeit | Charity | Soziale Norm | Social norm | Experiment | Feldforschung | Field research | Altruismus | Altruism | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour | Gemeinnützige Organisation | Charitable organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242920931451 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012309678