Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?

Erik Mooi, Ernst Christiaan Osinga and Carlos Daniel Santos

Year of publication:	2022
Authors:	Mooi, Erik A. ; Osinga, Ernst Christiaan ; Santos, Carlos Daniel
Subject:	Collaboration diversity \| Customer collaboration \| Product innovation \| R&D \| Produktentwicklung \| New product development \| Innovation \| Beziehungsmarketing \| Relationship marketing \| B-to-B-Marketing \| Business-to-business marketing \| Forschungskooperation \| Research collaboration \| Lieferantenmanagement \| Supplier relationship management \| Unternehmenskooperation \| Inter-firm cooperation

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/EJM-12-2020-0889 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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