Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Year of publication: |
2022
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Authors: | Mooi, Erik ; Osinga, Ernst Christiaan ; Santos, Carlos Daniel |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 3, p. 899-921
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Subject: | Collaboration diversity | Customer collaboration | Product innovation | R&D | Innovation | Produktentwicklung | New product development | Forschungskooperation | Research collaboration | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmenskooperation | Inter-firm cooperation | Deutschland | Germany | Lieferantenmanagement | Supplier relationship management | Arbeitsgruppe | Team |
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