Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control
| Year of publication: |
1996
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|---|---|
| Authors: | Mohr, Jakki J. ; Fisher, Robert J. ; Nevin, John R. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 60.1996, 3, p. 103-115
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