Collaborative orientation to advance value co-creation in buyer-seller relationships
Samir Gupta, Michael Polonsky and Violet Lazaravic
| Year of publication: |
2019
|
|---|---|
| Authors: | Gupta, Samir ; Polonsky, Michael J. ; Lazaravic, Violet |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 3, p. 191-209
|
| Subject: | asset-specific investments | Collaborative orientation | interactions | value co-creation | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Unternehmenskooperation | Inter-firm cooperation | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2017.1384747 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202453