"Collaborative Planning, Forecasting and Replenishment (CPFR)" : Efficient Consumer Response der zweiten Generation
Year of publication: |
2003
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Authors: | Seifert, Dirk |
Published in: |
Handelsforschung. - Stuttgart : Kohlhammer, ISSN 0931-5926, ZDB-ID 634952-3. - Vol. 17.2003, p. 263-276
|
Subject: | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Konsumgütermarketing | Consumer goods marketing | Category Management | Category management | Handelsmarketing | Retail marketing | IT-gestützte Logistik | Computer-aided logistics |
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