Combined influence of selective focus and decision involvement on attitude-behavior consistency in a context of memory-based decision making
Anneleen Van Kerckhove; Iris Vermeir; Maggie Geuens
| Year of publication: |
2011
|
|---|---|
| Authors: | Van Kerckhove, Anneleen ; Vermeir, Iris ; Geuens, Maggie |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 6, p. 539-560
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009130511