Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan's TV market
Year of publication: |
2012
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Authors: | Tseng, Fang-mei ; Lin, Ya-ti ; Yang, Shen-chi |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 79.2012, 8, p. 1462-1473
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Subject: | Innovationsdiffusion | Innovation diffusion | Taiwan | Conjoint-Analyse | Conjoint analysis | Delphi-Methode | Delphi technique | Szenariotechnik | Scenario analysis | Theorie | Theory |
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